Music Industry & Promotion
Is TikTok Bad for the Music Industry?

Is TikTok Bad for the Music Industry?

TikTok does a lot of good things for the music industry, but it harms music as a whole by incentivizing the proliferation of fake viral hits, being based on an unfair revenue system, having too much power over music creators, and creating shorter attention spans by being extremely addictive. There's still a lot ...

How Much Do Rappers Make?

How Much Do Rappers Make?

Professional rappers are reported to make around $60,000 per year on average, however, indie rappers and aspiring artists are likely to earn far less than this even if they're lucky to get any income from it at all. This figure can vary widely depending on the artist’s experience and popularity. The amount of ...

What Is The Future of Music?

What Is The Future of Music?

The future of music will be tied to technological advancements such as Artificial Intelligence (AI) and immersive 360º sound systems. It will privilege user experience and multimedia projects over conventions such as the studio album. Finally, it will pave the way for the emergence of new genres. That's, of ...

The Worst Music Industry Scams (What to Watch Out For)

The Worst Music Industry Scams (What to Watch Out For)

Music industry scams generally involve advanced payments made by artists to fake or ill-intended record labels, A&Rs, managers, producers, audio engineers, and promoters. Absurd contract deals and fake music services (such as useless music websites) are other common examples of music industry scams. If you're ...

BMI vs ASCAP vs SESAC – What’s the Difference?

BMI vs ASCAP vs SESAC – What’s the Difference?

BMI, ASCAP, and SESAC are three performance rights organizations (PROs) based in the United States. Any artist or publisher can join BMI and ASCAP by paying a sign-up fee, while SESAC is an invitation-only PRO. They're in charge of collecting licensing fees that are redistributed quarterly. Every time a song is ...

The 50 Best Music Videos of All Time

The 50 Best Music Videos of All Time

More than 40 years ago, MTV launched and introduced the world to promoting music with videos. Artists, bands, and directors took this opportunity to enhance the song's emotions and use music videos as a great tool for storytelling. Music videos were a great new artistic way to approach storytelling, and, at the ...

10 Locations to Shoot Your Next Music Video

10 Locations to Shoot Your Next Music Video

Music, check. Camera, check. Location? Ah, there's the rub. Deciding on where to shoot your next music video can be tricky and can make or break your video. It's normal to hit a rut when deciding on the perfect spot, but don't worry, there are plenty of places you can shoot your music video. In this article, I'll ...

How Much Do Rappers Charge For Features?

How Much Do Rappers Charge For Features?

Famous rappers charge anywhere between $100K and $1 million for a feature. Their fee may vary depending on the number of verses and other factors. Unknown rappers can charge as little as $2K or less for a feature. However, not all features involving rappers (popular or unknown) are paid. Features are extremely ...

How Long Are Concerts?

How Long Are Concerts?

Concerts typically last anywhere from 90 minutes to 2 hours, with an intermission of 15 minutes in the middle of the concert. However, there are no hard rules when it comes to how long concerts last. A concert can be very short or long depending on various factors. However, when it comes to festivals, set times ...

Is Music Streaming Good for Artists?

Is Music Streaming Good for Artists?

Music streaming benefits artists because it provides them with an audience-building platform to promote and earn from their work. On the other hand, it hurts musicians due to its questionable division of payments, negative creative pressures, and biased algorithms. There's no denying that streaming changed the ...

What’s the Average Length of a Song? (2022)

What’s the Average Length of a Song? (2022)

The average length of a song can change over time, but the most recent Billboard Hot 100 data suggests that popular songs are, on average, 3 minutes and 30 seconds long. The average length of a song increased by more than 100 seconds between 1950 and 1990 but has decreased by 20 seconds since 2014. It's virtually ...

How Long Does It Take To Make An Album?

How Long Does It Take To Make An Album?

In extremis, making an album can take anywhere between 24 hours and more than a decade. On average, though, albums take anywhere between one and six months to complete (as far as the music is concerned). The whole process of releasing an album is more demanding and usually takes one to three years. There's an old ...

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